Is your paid search advertising as efficient as it could be? Let us check.
Predictably scale your SaaS with our paid search services focused on increasing the efficiency of lead generation from every dollar spent, informed by our proprietary AI-powered keyword intelligence.
Trusted by industry-leading companies worldwide
Paid search services driving predictable conversion growth
Paid search is the most predictable marketing channel a SaaS business can use to scale up, but there are levels to PPC performance. Our paid search services uncover the best keyword targets then build highly efficient ad campaigns and optimize those campaigns over time, continually iterating while reporting on progress. All while you focus on scaling your SaaS business.
Keyword Research
We analyze thousands of potential keyword targets using our own proprietary clustering, batching, and prioritization algorithm that utilizes machine learning and AI to determine the best possible keyword targets to have the highest possible efficiency and conversion rate for your PPC campaigns. Through this process, we’re also able to uncover negative keywords which should be avoided to increase efficiency.
Paid Search Account Build
We set up and build the initial PPC account using our keyword research and data intelligence, through a proprietary process that helps us understand your industry in an innate way. We ensure all of our campaigns are targeting appropriate pages, and that all conversion goals are set up for performance tracking and iteration.
Paid Search Account Optimization
We optimize your campaigns to increase budget utilization efficiency and reduce cost per click by making quality score improvements, improving click-through rates, reducing wasted spend, and increasing efficiency by adding negative keyword targets and improving on-page optimization for ad campaign page targets.
Paid Search Management
We manage, optimize, and iterate on your PPC campaigns over time, constantly adjusting budgets, doubling down on campaigns that are having better traction than others, warming up new page targets, and improving ad spend efficiency while increasing conversions over time. This is a fully done-for-you service.
Paid Search Reporting
We report on the progress of our project to you using a live ad dashboard and strategy-led monthly reports, with direct 24/7 access to your PPC manager via Slack. We use these reports to relay the performance and progress of our paid search projects, give further guidance, and add additional targets over time.
Landing Page Creation & Optimization
Either in a one-time engagement or wrapped into our recurring paid search management projects we help ideate, optimize, and create landing pages that increase the efficiency and effectiveness of our paid search projects by reducing cost per click and increasing conversion rates. These landing pages can either be specific for PPC or also wrapped into beneficial ranking targets for SEO, synergizing with our SEO service packages.
PPC Account Audits
If you have a current ad account set up that you feel could be performing better, we can perform account audits, analyzing the account for optimization opportunities to increase the efficiency and effectiveness of your ad campaigns. We offer paid search, paid social, and omnichannel account audits — which are typically a great way to start a PPC project with us if you already have current accounts running PPC ads.
Our proven paid search process for projects of all sizes
We wrap all of our paid search projects into our paid search management service, which runs through our proven paid search process to drive predictable revenue growth for businesses of any size.
Setup & Build
We perform keyword research using our proprietary tools & process, followed by setting up your ad account or optimizing an existing ad account using our data intelligence and proprietary playbooks. The immediate goal is to give you noticeable results within the first 30 days, either from a new account or by optimizing the efficiency and effectiveness of current ad accounts.
Optimize & Iterate
We constantly iterate your paid search campaigns, optimizing them to improve efficiency in ad spend, cost-per-click, and click-through-rates. We will iterate ad copy, creative, targeting, and even landing pages as need be throughout the project to get the absolute most out of your ad budget to drive predictable growth in revenue.
Manage & Report
We fully manage your projects, keeping a close eye on performance and using data to adapt as needed. We send monthly strategy-led performance reports, as well as give direct access to our live dashboard so that you can check on your PPC campaigns at any time. With 24/7 direct access to your PPC manager via Slack, you can ask questions, change budgets, and adjust campaigns at any time.
Boost Your Results
Maximize Your ROI
Schedule a Discovery Call and see how we've helped hundreds of SaaS companies grow!
We’re a truly integrated partner, an extension of your team
Our expert team will collaborate with you every step of the way to drive better results and maximize your ROI.
Slack Integration For 24/7 Support
We built our processes to tightly integrate with your team. By openly coordinating tasks on our project management system, and communicating consistently through a shared Slack channel we are always in close communication with your team.
Transparent Project Management
We invite you to your project platform directly so that you can see all of the due dates associated with every task that is currently in progress, so you’re never left wondering what is happening behind the scenes during our project.
Monthly Reporting & Dashboards
We provide monthly reports at minimum, and use live dashboards to deliver strategy-led monthly reporting calls walking through all of your ad account performance and conversion data and the actions we recommend to prioritize based on the performance of your PPC accounts.
Maximize Your Paid Search
Let us optimize your paid search advertising for maximum efficiency.
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Paid Search
Agency Comparison
See how we stack up against other paid search management agencies.
Paid Search (PPC)
Packages & Pricing
Straight-forward, industry-leading, transparent, and flat pricing for PPC management services.
PPC Management
- ✔️ Google Ads, Remarketing & Display
- ✔️ Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, etc.
- ✔️ Transparent management price
- ✔️ Copywriting included with management
Visual Ad Creative
- ✔️ Unlimited revisions on creative
- ✔️ Custom motion graphic ad creative
- ✔️ Custom illustrated static image ad creative
- ✔️ Custom video ad creative
PPC Landing Pages
- ✔️ Custom-designed landing page, designed using Figma
- ✔️ Custom-coded landing page developed and launched on Webflow or Unbounce
- ✔️ Unlimited revisions on creative
Paid Search Service FAQs
If you have questions about our timelines, services, policies, or anything else....
Paid search (sometimes referred to as PPC, or pay-per-click advertising) is a form of online advertising that allows businesses to display their ads on search engine results pages (SERPs) or other websites and platforms. Advertisers only pay when someone clicks on their ad, making it a predictable and cost-effective way to drive qualified traffic to their website.
Paid search management services are offered by digital marketing agencies to help businesses optimize their paid search campaigns. These services can include keyword research, ad copy creation, bid management, performance tracking and reporting, and ongoing optimization to improve campaign ROI.
The cost of paid search management services can vary depending on the agency and the level of service required. Many agencies charge a flat rate plus a percentage of the ad spend, while others charge a flat monthly fee. SaaSHub's PPC management services cost anywhere from $2,000 per month to $4,000 per month depending on what packages are selected. SaaSHub also does not take any percentage of ad spend because we’re focused on driving growth for you, not artificially increasing your spending.
Paid search works by allowing advertisers to bid on specific keywords or phrases that their target audience is searching for. When a user types in a search query that matches the advertiser's keyword, their ad may appear at the top of the SERP depending on the bid price, relevance, and quality score. Advertisers only pay when someone clicks on their ad, and the cost of each click is determined by a number of factors, including competition for the keyword, ad relevance, and landing page experience.
Paid search can be a powerful tool for businesses looking to drive targeted traffic to their website and generate leads or sales. It is particularly effective for businesses with a high customer lifetime value, a competitive industry, or a need for immediate results. Paid search is also one of the most predictable growth channels in digital advertising — which can be good to invest in while also scaling up a compounding, self-sustaining channel like SEO at the same time.
No, unlike most agencies in the PPC management industry, SaaSHub does not take any percentage of ad spend or performance. We believe our purpose is to be driving effective, predictable, and efficient revenue growth for our clients, and don’t believe an incentive to spend more on ad projects aligns with that goal.
Google Ads (formerly known as Google AdWords) is the most popular paid search platform, accounting for over 90% of the global search engine market share. Other popular platforms include Bing Ads and Amazon Advertising.
Paid search and SEO are two distinct digital marketing strategies that are used to drive traffic in different ways. Paid search (or PPC) involves paying to display ads on search engines and other websites, while SEO involves optimizing a website's content and structure to improve its organic ranking on search engine results pages. Paid search can provide immediate results, while SEO can take time to produce results, but can be a more cost-effective long-term strategy.